In the early 1800s wars and foreign domination made these times difficult. But, Pietro Antonio Beretta continued the Beretta tradition by
throughout Italy demonstrating the superior quality of his products. By
the late 1800s as the US was entangled in a bloody civil war, Pietro
Antonio’s son Giuseppe began international distribution of Beretta products creating new opportunities and propelling the company to an international brand.
The early 1900s and Beretta continues to grow as Pietro took control of
the Company. He introduced modernized manufacturing methods and
secured many patents for
mechanisms and simplified construction. Subsequently
Beretta became the first Italian firearms maker to join the elite modern
firearms production facilities. His sons Giuseppe and Carlo continued
modernizing the Beretta facilities expanding the Company’s multinational
and production activity in European countries and the United
States. They pursued every opportunity in the shooting community
including military, law enforcement and sport shooting.
Today Beretta enters its 6th century of production under the careful guidance of Ugo Gussalli Beretta and his sons Pietro
and Franco. Over 500 years of experience, and technological investments and organization has expanded the Beretta product lines and maintain their competitive edge in the 21st century..
From 1500 til today, Beretta has valued Quality
Without Compromise and the basis of their
survival and growth over the years. This uncompromising commitment to
established by Almost 5 centuries ago, Bartolomeo Beretta established this un-compromised commitment to quality. And, this commitment remains the foundation
to Beretta’s worldwide