Mossy Oak Hunting Clothes began in 1986, and the their outdoor lifestyle and passion for the sport of hunting remains the same today. Mossy Oak partners with
companies sharing their values as a way to sustain that outdoor lifestyle. We work to support programs and
organizations committed to the outdoors, as well as to develop
relationships that promote this philosophy and passion.
Better concealment and an up close and personal hunt was the foundation on which Mossy Oak is built. Bottomland and Greenleaf as well as Full and Fall Foliage and Treestand original were Mossy Oak's first camo patterns to be introduced. The colors and natural elements in these patterns made the hunter become his natural surroundings. The Camo industry was electrified.
The most shared element in nature is shadows, and realizing this, our development team introduced the Break-Up camo pattern. Breakup featured the shadow effect and became the first of its kind to do so.. MossyOak Breakup revolutionized the way
people thought about camo. The shadow effect, colors and many natural elements of the Break-Up camo pattern made it a remarkably effective concealment pattern. So when Breakup became a best seller, no one was surprised. Breakups success as a specialty pattern gave ris eto many other patterns that were developed for a particular hunter and market. ShadowGrass was introduced and became the staple of waterfowl hunters, especially in marshy environs. The hadowBranch pattern became a crossover pattern and sold well to duck hunters that needed concealment in flooded timber as well as deer hunters that hunted a late winter landscape.
Technology improved in digital imagery and printing
techniques, and the MossyOak camo patterns and Mossy Oak Hunting clothes
followed.. As MossyOak moved into a new century, our
patterns became ultra-realistic with an enhanced 3D effect. We put the
new technology to work on many of the Mossy Oak clothing pieces with the
introduction in 2002 of New Break-Up. We soon
followed with New Shadow Grass. Then in 2004, came our unmatched spring
pattern, Obsession®. We conquered the Western big game market in 2005, a
first for us, with Brush and in 2007 and 2008, Duck Blind and
Treestand were launched respectively. Now, the Mossy Oak clothes could
be found in every hunting situation regardless of game, environment or
In 2010, we built on the continued success of Break-Up by introducing Break-Up Infinity. Featuring six layers of depth, you can actually look into the pattern as if you are looking into the forest With depth, detail and definition, Infinity redefines camo once again.
2013 brought the launch of our latest pattern, Shadow Grass Blades, a purely grass pattern that offers waterfowlers a versatile and effective pattern for hunting along water edges and flooded fields.The core MossyOak consumer not only wears Mossy Oak camo hunting clothes for concealment in the woods, fields and open country, but as a representation of their love for the outdoors and the hunting lifestyle in their daily lives.